In the summer of 2023, "dopamine" is a hot word. Wear the blogger's guide video, fashion artists' business circle, so that "dopamine wear" has become a new fashion. Not only that, the street garden in Shanghai's urban renewal, the color matching of new retail foods such as milk tea, bread, and coffee shops, and the street bike rack commercial with dopamine color also make the "dopamine color matching" flood the vision of urban people. This summer, "dopamine" this original field of psychology, the proper term suddenly broke into the mass consumer market, no point "dopamine color matching", as if it is not "fashionable essence". What exactly is dopamine? Dopamine color matching, Why does it make people happy? Let's step into the world of dopamine.

Sense of contentment and happiness? Don't underestimate it

Dopamine is an important neurotransmitter in the brain. In 1957, a doctor named Catherine Montague discovered dopamine in her laboratory at a hospital near London. In the human brain, only one in 200,000 brain cells produces dopamine. Although the content is very small, but the influence of dopamine is very large, has a regulatory effect on people's spirit and emotion, and is closely related to pleasure, excitement, happiness and other information and emotions.

Is dopamine important? Very important! In the past, people always thought that dopamine was a happy molecule, that when it was released, it would make them happy. This perception is actually biased. Dopamine is an important component of the reward circuit, and its secretion has less to do with pleasure than with the surprise that people "get."It follows that dopamine is more accurately described as an anticipation and desire molecule than a pleasure molecule. In other words, dopamine is secreted in response to the unexpected.

Drive humanity to "go further and live better"

However, there is no denying that dopamine is incredibly important because it allows humans to go further and live better. In studying human origins and migration, scientists have found that people who migrate farther away produce more dopamine than people who live in places of origin such as the East African continent. The same is true of Darwin's "survival of the fittest" theory, because the fittest secrete more dopamine, they are more willing to explore, more aggressive, more willing to take risks, more willing to push themselves to get more things, and thus survive.

As you can see, bright, colorful colors are the core of "dopamine threading." According to the research of color psychology, "the first feeling of people is vision, and the biggest impact on vision is color." Color can produce a kind of stimulation to people, thus affecting the mood. The key to "dopamine threading" is the direct collision of bright colors, and these colors light up the eyes and arouse people's feelings of excitement. In addition, rich and exaggerated printed patterns and shapes can also bring visual shock and impact, which causes the human body to secrete dopamine and produce a pleasant feeling.

Some people believe that the reason why "dopamine threading" is popular is to convey positive information through light, shadow, color, and shape, forming a "positive association", which has a certain role in improving mood. In fact, similar scenes have long been precedents in life, such as "dopamine space", "dopamine architecture", "dopamine scenery", etc., are the use of bright colors and interesting patterns in design to drive people's emotions.

Dopamine dressing, as the name suggests, is a matching style that allows people to secrete dopamine, a "happy factor." High saturation, high brightness color matching, full of lively and bright atmosphere, inject full vitality for this summer.When we apply these high-saturation bright colors to outdoor bicycle parking facilities, what kind of happiness factor will be produced?

What is "Dopamine bike rack commercial"?

Dopamine commercial bike racks, in fact, is to bright and lively high saturation color, such as red, yellow, green, orange, blue, etc., as well as glossy materials, such as glass, reflective paint, stainless steel, metal, etc., to create a vibrant and dynamic bicycle parking environment. In the design of bicycle parking rack, the bright and bold color block collocation can bring a relaxed and happy bicycle parking environment for riders, thereby promoting the secretion of dopamine and bringing a good mood to users.

When the whole network super fire "dopamine color" into the ground control bike rack, which one will get into your heart?

Yellow High Low Bike Racks	Blue Two Tier Bike Stand